THE TRAVELING SAUNA

THE TRAVELING SAUNA

The Traveling Sauna is a mobile sauna experience rooted in the spirit of escape—offering a moment of stillness and renewal, no matter where you are. Based in Southern California, the brand evokes the feeling of a remote cabin retreat, nestled deep in the woods.

Leah came to us with a vision: to translate that sense of adventure and grounded serenity into a brand that feels both wild and welcoming. We brought that vision to life through an earthy, forest-inspired color palette and imagery that calls to mind misty mornings, winding trails, and the quiet hum of nature.

PROJECT SCOPE

Branding (Logo suite, colors, fonts, illustrations, pattern)

STYLE

Elevated, earthy & woodsy, nature inspired, luxurious

INDUSTRY

Sauna and spa

OUR STRATEGY

The logo is built around three custom letterforms, designed to represent both a meandering path through the woods and the gentle rise of steam from a sauna—capturing movement, warmth, and the journey inward.

“We LOVE our brand. You captured our vision perfectly. We love working with you!”

– Leah

To reflect this balance of rustic escape and elevated experience, we paired a luxe, serif typeface with a clean, classic sans serif.

A minimalist tree icon serves as the brandmark, symbolizing nature, grounding, and simplicity. It’s a subtle nod to the brand’s forest-inspired roots and the restorative power of time spent off-grid.

READY FOR YOUR DREAM BRAND?

LET’S WORK together

My genius zone shines when I get to work with creative souls who value intentional design. I love working with wedding professionals (photographers & planners especially!), small boutique businesses, and anyone who feels aligned with my design style.